Wood Plus Trading:
Marketing plan for the month of February-March, 2024

“Welcome to your personalized marketing plan for Wood Plus Trading. Together, we’ll enhance Wood Plus Trading’s presence, attract new customers, and foster lasting relationships.”

by Qusai Nasr

February 02, 2024

Content

  • Social Media:
    1. How many posts per month?
    2. How many are the photos?
    3. How many are the videos?
    4. How many are the stories?
    5. Which languages are used for the posts?
    6. How many social media channels?
    7. Social media calendar for 30 days
    8. Sample of first 7 posts
  • Google Ads:
    1. How many languages are used for the ads campaign?
    2. How many ads are there in each ad campaign?
    3. 30 Arabic Keywords.
    4. 30 English Keywords.
    5. Where are the areas of the targeted audience?
    6. Who is the targeted audience?
    7. What is the budget of the ads?
  • SEO
    1. 4 topics of weekly blogs
    2. Sample of the first blog
  • Google Reviews
    1. Contact old clients and ask them about their reviews.
    2. Prepare a discount package and offer it to satisfied customers to give reviews.
  • Influencers
    1. Choose 2 to 4 Influencers per month.
  • Contracts
    1. Banks, Universities, Schools, Companies.
  • Terms and Conditions

Social Media Management

Posts per Month
0


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Photo Post
0
Video Post
0
Stories per Month
0

All social media posts for Wood Plus Trading in Dubai, under the expert management of our dedicated team, will be bilingual, presented in both English and Arabic languages. This approach ensures that we effectively reach and engage a wider audience, catering to the diverse linguistic preferences and cultural backgrounds of our followers. Whether we’re sharing informative content, customer testimonials, promotions, or industry updates, our commitment to bilingual posts will make our wood manufacturing products and messages more accessible and relatable to a broader range of individuals in Dubai and beyond. This approach not only enhances inclusivity but also strengthens our connection with the local community in the wood manufacturing industry.

All social media posts for Wood Plus Trading in Dubai, under the expert management of our dedicated team, will be bilingual, presented in both English and Arabic languages. This approach ensures that we effectively reach and engage a wider audience, catering to the diverse linguistic preferences and cultural backgrounds of our followers. Whether we’re sharing informative content, customer testimonials, promotions, or industry updates, our commitment to bilingual posts will make our wood manufacturing products and messages more accessible and relatable to a broader range of individuals in Dubai and beyond. This approach not only enhances inclusivity but also strengthens our connection with the local community in the wood manufacturing industry.

Social Media Channels

Instagram Tiktok Snapchat Google

Social Media Channels

Day 1 (Monday):

Morning: Introduction post – Showcasing Wood Plus Trading’s manufacturing facilities and commitment to quality wood products. Evening: Behind-the-scenes photo or video of daily manufacturing operations.

Day 3 (Wednesday):

Morning: Highlight a team member or artisan with a short bio. Evening: Share a customer testimonial or positive review of Wood Plus Trading’s products.

Day 5 (Friday):

Morning: Post a recipe using Wood Plus Trading’s kitchen, door, cabinet, vanity, or TV unit products. Evening: Engage followers with a poll or quiz related to wood craftsmanship.

Day 7 (Sunday):

Morning: Share a fun fact about the wood manufacturing industry. Evening: Promote a special discount or offer for the week on Wood Plus Trading’s range of products.

Day 9 (Tuesday):

Morning: Showcase a popular wood product from Wood Plus Trading with enticing visuals. Evening: Share information about Wood Plus Trading’s sustainable wood sourcing and manufacturing practices.

Day 11 (Thursday):

Morning: Post a customer-submitted design or application using Wood Plus Trading’s products (kitchens, doors, cabinets, vanities, or TV units). Evening: Share a photo or video illustrating the journey from raw wood to the finished product.

Day 13 (Saturday):

Morning: Highlight a unique or specialty wood product in the collection. Evening: Promote an eco-friendly packaging initiative within Wood Plus Trading.

Day 15 (Monday):

Morning: Share a quick design or maintenance tip for wood products. Evening: Encourage followers to share their favorite Wood Plus Trading designs or applications.

Day 17 (Wednesday):

Morning: Feature a local business or home using Wood Plus Trading’s products. Evening: Run a “Caption This” contest with a woodworking-related photo.

Day 19 (Friday):

Morning: Share a video tour of Wood Plus Trading’s manufacturing facilities. Evening: Post a thank-you message to followers for their support of Wood Plus Trading.

Day 21 (Sunday):

Morning: Highlight a community event or charity that Wood Plus Trading is involved in. Evening: Share a team-building or behind-the-scenes moment in the woodworking process.

Day 23 (Tuesday):

Morning: Post a poll asking followers about their favorite wood product or design. Evening: Promote a flash sale or limited-time offer on Wood Plus Trading’s diverse range of products.

Day 25 (Thursday):

Morning: Share a interesting fact about the quality and durability of Wood Plus Trading’s wood products. Evening: Respond to customer comments and inquiries regarding Wood Plus Trading’s products.

Day 27 (Saturday):

Morning: Post a video tutorial on proper care and maintenance of wood products, providing tips for longevity. Evening: Ask followers to share their own creative uses or maintenance tips for Wood Plus Trading’s products.

Day 29 (Monday):

Morning: Share a blog post or article about the latest trends in wood manufacturing and design. Evening: Host a live Q&A session with a wood craftsmanship expert from Wood Plus Trading.

Day 31 (Wednesday):

Morning: Recap the month – highlight popular posts and engagement around Wood Plus Trading’s products. Evening: Thank followers for their continued support and loyalty to Wood Plus Trading.

Sample of first 7 posts

Kindly, click on each photo from the following to see it in full size

Google Ads

Our Google Ads strategy includes bilingual campaigns in both English and Arabic, ensuring effective communication with diverse audiences in Dubai. This approach enhances accessibility, relatability, and engagement, aligning with Wood Plus Trading’s commitment to a broad and inclusive online presence in the wood manufacturing industry.

Our Google Ads strategy includes bilingual campaigns in both English and Arabic, ensuring effective communication with diverse audiences in Dubai. This approach enhances accessibility, relatability, and engagement, aligning with Wood Plus Trading’s commitment to a broad and inclusive online presence in the wood manufacturing industry.

Number of Google ad campaigns

2-4 ad campaigns. These campaigns can focus on different aspects of our Poultry, services, such as delivery, offers and services, or special promotions

Keywords

English Keywords

  1. Custom Wood furniture
  2. Premium Wood  Products
  3. High-Quality  Woodcraft
  4. Sustainable Wood  Materials
  5. Bespoke Wood  Designs
  6. Custom Cabinetry Artisan
  7. Woodworking
  8. Durable Wood  Finishes
  9. Eco-Friendly Wood  Products
  10. Contemporary Wood  Furniture
  11. Wooden Doors and Frames
  12. Kitchen Woodwork
  13. TV Unit Designs
  14. Vanity and Bathroom Cabinets
  15. Handcrafted Wood Pieces
  16. Luxury Wood Furnishings
  17. Unique Wood Creations
  18. Exquisite Woodwork
  19. Interior Wood Design
  20. Modern Wood Styles
  21. Customized Wood Solutions
  22. Artistic Woodcraft
  23. Wood Wholesale Orders
  24. Bulk Wood Furniture
    Sustainable Wood Sourcing
  25. Reliable Wood Supplier
  26. Eco-Conscious Woodworking
  27. Woodcraft for Commercial Spaces
  28. Residential Wood Designs
  29. Trusted Wood Artisans

Arabic Keywords

  1. تصميم مطابخ عصرية
  2. شركة مطابخ في دبي
  3. مصنع ديكور
  4. تصنيع خزائن فاخرة
  5. مصنع خزائن في دبي
  6. مطابخ فاخرة
  7. تصميم داخلي في دبي
  8. تشطيبات خشبية دائمة
  9. أثاث خشب
  10. أثاث خشبي معاصر
  11. أبواب وإطارات خشبية
  12. أبواب خشبية
  13. تصميم وحدات التلفزيون الخشبية
  14. تصميمات الحمام والأدراج الخشبية
  15. قطع خشبية مصنوعة يدويًا
  16. أثاث خشب فاخر
  17. إبداعات خشبية فريدة
  18. شركات تصميم داخلي في دبي
  19. تصميم الداخلية بالخشب
  20. أنماط الخشب الحديثة
  21. حلول خشب مخصصة
  22. خزائن حمامات خشبية
  23. ديكور داخلي للفلل
  24. مصنع أخشاب في الشارقة
  25. مطابخ خشب في الشارقة
  26. مورد خشب موثوق
  27. أفضل مصنع للأخشاب
  28. مطابخ في الشارقة
  29. تصميمات الخشب للمنازل
 

Targeted Areas and Audience

Targeted Areas:

Dubai City: Concentrate our campaign on the city of Dubai, where Wood Plus Trading operates its wood manufacturing facilities.

Key Districts: Explore targeting specific districts or neighborhoods within Dubai, particularly those in close proximity to our manufacturing facilities. This enables us to effectively reach local residents interested in high-quality wood products.

Nearby Landmarks: Direct our efforts towards areas adjacent to significant landmarks or major roads near our facilities, ensuring visibility for individuals passing by and capturing their attention to the range of wood products offered by Wood Plus Trading.

Targeted Audience:

Local Residents: Individuals residing in Dubai and other Emirates or specific neighborhoods within the city. Implement location-based targeting to ensure Wood Plus Trading’s ads reach those in our immediate vicinity.

Age and Gender: Tailor our targeting according to the demographics of typical wood product consumers. For instance, if we offer specialty kitchen or furniture items suitable for families, we may want to target specific age ranges of parents.

Keywords: Utilize woodworking and furniture-related keywords, such as “custom wood furniture in Dubai” or “premium kitchen cabinets,” to attract users actively searching for wood products.

Interests: Target people interested in interior design, home decor, or woodworking and craftsmanship.

Income Level: Adjust our targeting based on the income levels of potential customers, especially if Wood Plus Trading offers premium or bespoke wood products.

Remarketing: Develop remarketing campaigns to reconnect with individuals who have visited Wood Plus Trading’s website or engaged with the brand online but haven’t made a purchase.

Custom Audiences: Utilize custom audiences to target existing customers and encourage repeat purchases or referrals for Wood Plus Trading’s wood products.

Lookalike Audiences: Create lookalike audiences based on Wood Plus Trading’s existing customer data to identify and reach new prospects who share similarities with the current customer base.

Google Ads Budget

AED per Month
0

SEO

Developing a robust SEO plan for Wood Plus Trading in Dubai involves employing various strategies to enhance our online presence and visibility to potential customers. Here’s a simplified plan to kickstart the process:

1. Keyword Research:

Identify relevant keywords related to Wood Plus Trading’s services, specialties, and location (e.g., “Custom Wood

Furniture” “Kitchen Cabinets Dubai”). Utilize keyword research tools to discover high-traffic, low-competition keywords specific to the wood manufacturing industry

 
 

2. On-Page Optimization:

Optimize Wood Plus Trading’s website title tags, meta descriptions, and header tags with targeted keywords relevant to custom wood furniture, kitchen cabinets, and other wood products.

Create high-quality, informative, and user-friendly content for Wood Plus Trading’s web pages, highlighting the craftsmanship, durability, and design excellence of its wood products.

Incorporate local keywords in the content to attract local searchers interested in bespoke wood solutions in Dubai.

Ensure Wood Plus Trading’s website is mobile-friendly to enhance the overall user experience and cater to users accessing the site from various devices.

3. Local SEO:

Create and optimize a Google My Business (GMB) profile for Wood Plus Trading in Dubai.

Ensure consistent NAP (Name, Address, Phone number) across all online listings to maintain accurate business information.

Encourage online reviews from satisfied customers on platforms like Google to build credibility and trust among potential clients.

Publish local content on Wood Plus Trading’s website, such as blog posts about wood manufacturing topics specific to Dubai and the UAE region, showcasing the expertise and craftsmanship in the industry.

4. Link Building:

Acquire high-quality backlinks from authoritative, wood manufacturing, and design-related websites to boost Wood Plus Trading’s credibility and online presence.

Monitor the backlink profile regularly and disavow any low-quality or spammy backlinks to maintain a healthy and reputable link profile for Wood Plus Trading.

5. Technical SEO:

Ensure Wood Plus Trading’s website loads quickly and is mobile-responsive to provide an optimal user experience.

Implement schema markup on the website to provide search engines with structured data, enhancing the visibility of relevant information such as product details and reviews.

Optimize images and use descriptive alt tags for Wood Plus Trading’s products to improve accessibility and assist search engines in understanding the content.

Create a sitemap for Wood Plus Trading’s website and submit it to search engines, facilitating easy crawling and indexing of pages.

6. Content Strategy:

Develop a content calendar for regular blog posts on Wood Plus Trading’s wood manufacturing and design topics.

Utilize long-tail keywords to target specific customer needs and address niche aspects of the wood industry, such as “custom kitchen cabinet designs” or “sustainable wood furniture trends.”

Promote Wood Plus Trading’s content on social media platforms and through email newsletters to reach a wider audience and engage with potential customers interested in high-quality wood products.

7. Monitoring and Analytics:

Set up Google Analytics and Google Search Console for Wood Plus Trading’s website to effectively track its performance, user behavior, and search engine-related insights.

Regularly monitor keyword rankings, organic traffic, and user behavior using the acquired data to make informed and data-driven decisions for Wood Plus Trading’s online strategy.

Periodically review Wood Plus Trading’s SEO strategy, making adjustments based on the performance metrics gathered from Google Analytics and Search Console to continually optimize the website’s visibility and user experience.

8. Competition Analysis:

Analyze the SEO strategies of local competitors in the wood manufacturing industry, including companies similar to Wood Plus Trading, to identify areas for improvement and potential gaps.

Discover opportunities to differentiate Wood Plus Trading’s online presence by focusing on unique selling points, such as bespoke designs, sustainable sourcing, or exceptional craftsmanship, and tailor the SEO strategy accordingly to stand out in the market.

9. Online Directories:

List Wood Plus Trading in online directories relevant to the wood manufacturing and design industry, including local business directories in Dubai. Ensure the business information, such as name, address, phone number, and website, is consistent across all listings to enhance local visibility and credibility.

10. Regular Updates:

SEO is an ongoing process for Wood Plus Trading. Continuously update and expand the content on the website, monitor its performance through tools like Google Analytics, and adapt the SEO strategy to align with changing search engine algorithms. Staying proactive in content updates and optimization ensures that Wood Plus Trading maintains a strong online presence and visibility within the wood manufacturing and design industry in Dubai.

4 topics of weekly blogs

“Innovations in Wood Design: Exploring Wood Plus Trading’s Technological Advances”

“The Importance of Quality in Wood Products: Wood Plus Trading’s Commitment to Excellence”

“Elevate Your Home with Wood Plus: A Guide to Stylish and Sustainable Wood Choices”

“Behind the Scenes: Crafting Excellence at Wood Plus Trading’s Manufacturing Facility”

Sample of the first blog

Blog Sample

Google Reviews

Contact old clients and ask them about their review.

Step 1: Prepare Client List

  • Create a list of old clients with phone numbers.

Step 2: Develop a Script

  • Craft a brief script introducing ourselves and the purpose of our call.

Step 3: Initiate the Call

  • Begin contacting clients, expressing gratitude, and requesting their feedback.

Step 4: Provide Review Links

  • Share easy-to-use review links for online platforms.

Step 5: Document Feedback

  • Record their responses and feedback for future reference.

Step 6: Follow Up

  • Send a thank-you message after the call to express appreciation for their time and feedback.
 

Prepare a discount package and offer it to satisfied customers to give reviews.

Example:
Leave a review on Google or Facebook, and enjoy 5% off your next order. Bonus: Leave reviews on multiple platforms for a 10% discount. Thank you for being a part of our Al Taazej family!

Influencers

We will select 2 to 4 influencers from the Expin App each month with a budget of 1000 AED and leverage their presence as models for video production. We will utilize their platforms to promote and market the diverse range of wood products offered by Wood Plus Trading in Dubai.

Contracts

Banks, universities, schools, and companies, including prominent entities like Adnoc, are offered an exclusive opportunity to provide their staff and customers with up to 15% discounts in exchange for promoting Wood Plus Trading on their websites and social media platforms. This mutually beneficial arrangement ensures a valuable partnership that extends benefits to both parties.

Terms and Condetions

Scope

Provider will manage Client’s social media accounts on [TikTok, Instagram, Snapchat, Google Ads].
The provider will design, develop, and maintain the Client’s website at [www.woodplus.ae].

Payment

The client pays the Provider [3500 AED] on the 1st of each month of the contract period via bank transfer.
The first payment is due after 30 days of the start of the contract

Termination

Either party may terminate with [30] days’ notice.